EXCEL Extra Rich Serum-In Powder / EX04 (Limited Lavender Tone)

A luxurious skincare-infused face powder that melts into the skin like a serum, creating a silky, luminous, and hydrated finish.
Originally launched as a winter limited edition since 2015, the beloved Extra Rich Powder finally joins the permanent lineup — now with an even richer texture and upgraded performance.

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✨ Key Features

• Melty Layer Formula:
  A powder that melts into the skin upon touch, providing a smooth, soft-focus finish with a natural glow.

• Amino Acid Coating Technology:
  Each powder particle is coated with amino acids (Lysine Dilauroyl Glutamate Na) to adhere closely to the skin for long-lasting moisture.

• Ceramide-Infused Powder:
  Formulated with rice-derived ceramides and natural oils to strengthen the skin barrier and protect from dryness.

• 20 Skin-Loving Serum Ingredients:
  A luxurious blend including Vitamin C derivative (Ascorbyl Phosphate 3Na), Niacinamide, Centella Asiatica Extract, and five types of Ceramides for comprehensive moisture and care.

• EX04: Limited Lavender Shade
  Adds a delicate translucence and radiance with a balance of purple, blue, and white pearls, enhancing luminosity and tone clarity.

• Comes with a supremely soft, premium puff for an indulgent application experience.

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🌿 Highlighted Skincare Ingredients

• Hydration & Barrier Support: Ceramide EOP, NP, AP, NG, Rice Bran Sphingolipid

• Brightening & Antioxidant Care: Niacinamide, Ascorbyl Phosphate 3Na, Wild Rose Fruit Extract

• Soothing & Repairing: Centella Asiatica Extract, Allantoin, Panthenol

• Moisture Retention: Shea Butter, Suizenji-nori Polysaccharide, Tremella Polysaccharide

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💜 How to Use

1. Remove the sealing film from the inner lid before first use.

2. Take an appropriate amount onto the puff.

3. Gently press and blend evenly over the face.

4. Close the lid tightly after use and keep the puff clean.

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📦 Product Details

• Shade: EX04 – Lavender (translucent tone-up finish)

• Content: 17g

• Price: ¥2,640 (tax included)

• Launch Date: November 11, 2025 (NEW)

• Category: Skincare-infused face powder

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✨ excel Extra Rich Serum-In Powder — where makeup meets skincare for a supple, luminous glow that feels like a serum and finishes like silk.